Fashion Brand Communication and Events - Pleats Please
Project in collaboration between Domus Academy and Pleats Please Issey Miyake, the aim was to develop a brand strategy to launch Pleats Please fragrance in the Italian market.
The communication strategy is based on the concept, “Pleats Please the Perfume that Moves you”; a concept that is developed around Italian night life. A private launch event and one open for the public will take place to introduce the fragance to the Italian Martket. Trough different activities customers would experience Pleats Please. A special and personalized Vending Machine will be located in strategic points to attract customers so they can experience and try the new fragance.
In additon special windows displays will be elaborated on important stores like La Rinascente and other communication strategies will take place.
Vending Machine to be located in strategic places, so customers can experience the Pleats Please World and purchase the product.
Vending Machine located in strategic places as part of the communication strategy.
Window Display inspired in Pleats Please perfume bottle and Italian nightlife.
Window Display inspired in Italian nightlife with a Screen showing the Pleats Please perfume TV comercial .
Window Display inspired in Italian nightlife with a fixture holding a pyramid made of the perfume bottles.
Window Display inspired in a Japanese tradition A wish tree decorated with Pleats Please perfume bottles and inspirational quotes of the brand.
Pleats Please Windows Displays in La Rinascente of Milan.
Flower tester
Cobranding between Campari and Pleats Please. Limited edition Campari bottles.