Project in collaboration between Domus Academy and 10 Corso Como, the aim was to elaborate a communication strategy and create the event launch of 10 Corso Como in Shanghai, according to the DNA of the brand. 

The communication strategy is based on the concept, “Cultural experience”, mixing elements of both the Italian and Chinese cultures. Through a pop-up store, Chinese consumers will have the opportunity to meet 10 Corso Como in a special environment. Developing limited edition products, cobranding with emerging Chinese designers and a limited edition mahjong game by Alexander Wang, 10 Corso Como will promote its spirit and soul by directing 30% of the proceeds to a trustworthy Foundation. The opening event will incorporate the same concept of “Cultural experience”. Taking into consideration Shanghai Festive days, communication activities are planned for the rest of the year as well, to reinforce 10 Corso Como’s brand awareness.